The Amphicar: A boat or a car?

During a visit with family to Disney Springs at Walt Disney World in Orlando, I happened upon a one-of-a-kind attraction – a vintage Amphicar ride. In a wanderlust sense of creativity, this vehicle drives on land as easily as it can propel through water. 


In a seemingly outrageous idea that combines two totally separate entities - a car and a boat, the Amphicar performed neither function well. It was not a good car nor a good boat.

The novelty of it even caught the attention of President Lyndon B. Johnson who owned an Amphicar. President Johnson was known to prank his unsuspecting passengers as he drove the Amphicar straight into a lake, much to their shock. 

The Amphicar was produced in West Germany and sold in the U.S. from 1961 to 1967. It was commercially unsuccessful as well, selling less than 4,000 units total.  Some 50 years later, eight perfectly restored Amphicars delight passengers and onlookers alike, with land/water tours launching from Disney Springs’ Boathouse.

By most standards, the Amphicar was a technical failure and was commercially unsuccessful, but failure has lessons for us all.

  • Try something new and unconventional. Sometimes it will work out and sometimes it won’t, but don’t be afraid to try.
  • Think outside the box by combining different functions in the same device. For example, in the Dick Tracy comic strip from decades ago, Tracy had a wrist watch that performed the functions of a two-way radio, telephone and TV all in one. And today, we have the iPhone and Apple Watch that perform these functions.

Some ideas, concepts and devices are not technically feasible at the time of their invention, or are not commercially successful, at least not yet. Sometimes failure is the necessity of innovation. As an inventor, you just have to dream big, time it right and make it happen.